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I’ve always been a bit curious about social media and its uses. In the US and most of Europe it’s pretty simple, Facebook and Twitter are the dominant platforms. Asia however is a completely different sort of beast, and many countries here have their own social media platforms that are better tailored to the language and social culture, like China.

As Penn-Olson points out, the data used is gathered by ComScore, which only represents PC-based internet users only, leaving out the very substantial chunk of Asians staring at the internet through their phone or at an internet cafe.

This explains the low percentage of social network usage in China as one of its top Social Networks, Sina Weibo, is said to be accessed via mobile by 50% of its users. – TNW

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Source: TNW

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